Hey hey the MLE!

Ok, so came across the banner above online a few weeks ago: "I'll design a logo for $5."

I had a bit of a laugh at first cause I swear that dude has a look on his face like he's got a gun to his head or his arm twisted way up behind his back or something. Then, when I stopped laughing to myself I got pissed off. It's crap like this that leads our clients into thinking that our work is not work at all - that it is quick and easy and basically not even worth paying for. So, I went to the site to get myself a logo for $5.

On their site, the big header said,"Graphic Design from The World's Greatest Creative Talents!" Wow amazing deal man. After paying the $5 deposit, I answered the following 8 questions like this:

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1.Name of your business/logo and if you have slogan?
MOTHandRUST

2.What exactly that you sell or promote?
We are a small graphic design studio based in London and Stockholm.

3.Website:
We do not have a website yet.

4.Your Target Audience?
Professional men and women aged 25-55 in Europe and North America.

5.Example of logos that you like? 2 or more (Important:Required). No Apple logo:
Comme des Garcons (http://www.comme-des-garcons.com)
V&A (http://www.vam.ac.uk/)

6.Color?
Shades of black or grey.

7.Traditional or Modern/Playful?
Modern.

8. MORE info about your business. PLEASE order express gig if you want rush delivery!
MOTHandRUST is a design practice based in London and Stockholm. We work in branding, print, packaging, and digital – and we understand the importance of being consistent and impactful in all mediums. Thoughtfulness, intelligence and beauty are important to us. So is a good sense of humor, because the work is always better when you’re having at least a little bit of fun.

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Two weeks later the above three logo routes arrived in my inbox. I know, I know, I could go on one of my rants here for a bit but I will not.  :)

Suzan xx