23 April 2021
Project assets and other visuals are saved out in many different file formats. Understanding these enables our clients correctly save, send, and manage files, but this is not always easy!
Therefore, we have prepared the PDF (= universal file format) below that clearly sums everything up at-a-glance. We have been told that this is a useful reference...
It is always also really useful to understand that all file types can be classified one of two ways:
Raster images are made up of pixels, or little squares of colour. The pixels have a defined size depending on the resolution/quality of your image: high resolution has more pixels than low resolution. It is impossible to resize raster images without compromising their resolution/quality if you are moving from a smaller to a larger file.
Vector images resolve this resizing issue. They are constructed with proportional formulas instead of pixels. A vector image can be made as large as you like without looking pixelated and without compromising the resolution/quality.
Posted in: design
9 April 2021
The "Caslon," typeface was designed by William Caslon I (1692–1766,) Britain's first and most celebrated typefounder. Caslon is used to set the quote above.
Ironically, rather than using an American font, the first printed version of the United States Declaration of Independence is set in Caslon. This may have been the influence of Benjamin Franklin. Not only was he a scientist and one of the founding fathers of the United States of America—he was also a printer. He loved the fonts made by William Caslon so much that he hardly used anything else.
Caslon has been revived at various times over the past 300 years, and it continues to be a standard in typography even to this day. Here at MOTHandRUST, it is one of our favourites. It is perfect for something timeless; it will never look dated. It is versatile and can work for most applications. For a more current look, it pairs nicely with modern typefaces. And it’s just beautiful.
Posted in: typography
19 March 2021
There are two ways a Wordpress site can be built, and I am always surprised that many people do not know this. In fact, some people ask why they should even care… As long as they get a site they are happy with, that is all that matters right?
This is a big topic that could easily be covered in more depth and detail, but my answer is below, in a way that is hopefully straightforward and easy to understand.
1) Prebuilt WordPress:
- Rather than hand coding, off-the-shelf Wordpress themes and plugins are installed and configured.
- The No Code Revolution is here!
2) Custom WordPress:
- Using the basic coding and infrastructure of WordPress, custom themes and plugins are built, as per a project’s specific requirements.
- Real sites need real development!
So why should this matter?
- Each site feature usually requires its own plug-in.
- To allow for a one-size-fits-all solution with many optional features, prebuilt sites are often created with many plug-ins.
- Custom sites only have the plug-ins necessary for the particular project’s requirements.
- Plugins need to be updated regularly—the more plugins, the more time required to keep the site up-to-date.
- Myth: Site maintenance is just a matter of hitting the "update" button. This is often the best way to break your site!
- Custom sites require less maintenance.
- Since the code of a ready-made theme is available to anyone, there is always a possibility of the website getting hacked.
- Also, the majority of ready-made themes do not provide security updates on time. And when they do, these updates may not be done right away, especially when there are lots and lots of plugins that need constant updating. This leaves a loophole when certain plugins may not be up-to-date, leading to the site getting hacked.
- Custom sites, built with custom code, can avoid these security loopholes. The code is also not available to all the users, making it tough for the hackers.
- Custom sites are more secure.
- A prebuilt site may require complex features or template types that are tricky (or even impossible) to addressed down the road within the confines of its “canned” theme. If you decide you want to add a new feature or template type to a custom site later, you don’t have to worry about being restricted by a template theme.
- As the site grows and develops with time, these changes can be made to improve user experience more easily with custom themes.
- Custom sites form a stronger foundation for the future.
- Though the owners of some pre-built themes do go above and beyond to provide support, most is very limited, if there at all. The support that is there is often mostly in terms of functionality, not design.
- Myth: All coding is done exactly the same way, so it is easy for one developer to work on another’s code. To do this, the logic behind the code (eg: a pre-built theme or plugin) must be understood. This is not easy, as the logic can be really different from one developer to another. In fact, sometimes it can take much longer to fix a pre-made plug-in, than just coding the feature custom in the first place.
- Custom sites make support easier.
- Custom templates are built with particular goals and objectives in mind.
- Prebuilt templates don't know a business or its audience.
- If the prebuilt route is taken, you may end up with a site that doesn’t have a great RIO, rather a site that is:
Actually pretty expensive
Bogged down with unnecessary plugins
Vulnerable to attack
Not very customisable
Not very easy to fix
Full confession: MOTHandRUST typically choses to build custom WordPress, though of course there are always exceptions. I do hope this article sheds a light on why, and also why you should know how your Wordpress site is built.Posted in: digital
22 January 2021
The Center for Brains, Minds and Machines (CBMM) is a multi-institutional collaboration headquartered at the McGovern Institute for Brain Research at MIT with managing partners at Harvard University. It aims to understand intelligence, how the brain produces intelligence and how we may be able to replicate it in machines—arguably one of the greatest challenges in science and technology.
As a flagship program of American's National Science Foundation, they needed a new identity that was more modern, professional and cutting edge. A particular problem with the existing logo was that many did not recognize that it was in fact a brain.
As is often the case with our science collaborations, complex and often abstract concepts can be a challenge to visualise. One of the tools we use is a series of questions that we have developed over the years that we find essential to get to the heart of a brand.
In this case, it was this question that provided a key: “If one could communicate one single message about the CMBB identity, it would be?”
The answer was: “The CBMM brings together computer scientists, cognitive scientists, and neuroscientists to create a new field—the Science and Engineering of Intelligence.”
This is also what makes the CBMM different.
During our design phase, we discovered that dotted circles create new patterns where they intersect. The three circles in the new logo represent the three types of science mentioned above, that come together to create the new field of the Science and Engineering of Intelligence. Where the types of science come together and intersect, new patterns of understanding are created.
See more here.
24 December 2020
This morning we launched a special Christmas video pop up on the Actors' Benevolent Fund site!Conceived by HRH The Prince of Wales in an effort to support the work of the ABF, "'Twas the night before Christmas," was recorded at Clarence House in December 2020 by an ensemble cast featuring the ABF's patron HRH The Prince of Wales, HRH The Duchess of Cornwall, ABF President Dame Penelope Keith, Daniel Craig, Dame Judy Dench, Ncuti Gatwa, Tom Hardy CBE, Joanna Lumley OBE, and Dame Maggie Smith.MOTHandRUST has been working with this incredible 135-year-old charity on their site and other design work for a few years and today their work has never been so important.Happy happy holidays!