10 May 2022
Brigitte Reiffenstuel’s award-winning costumes have been seen on stages all over the world for the past twenty years, from the MET in New York to London’s Royal Opera House to La Scala Milan.
Though she is very well-known in the realm of opera, her career continues to expand into the wider fields such as film, theatre, and advertising. She wanted her new site to show this. We were introduced to Brigitte by our long term friend and client, London set designer, Michael Levine.
Her site's key audience includes production companies and directors. Being very busy, they tend to very quickly skim through portfolio sites. Therefore, the overall impression of a scrolling page was important for the new site, as was effective storytelling with images rather than text.
Our new site for Brigitte scales all images to the optimum size for the viewer's device, so image zooms are not required. Both portrait and landscape formats are portrayed equally well. The site features an easy, flexible layout system where she can upload, test, rearrange and position all images until they are curated for maximum impact and storytelling. This is boosted by the use of complementary background colours for each project.
Finally, there is quite a bit about Brigitte on the web and Google search results vary widely; examples of her work may be dated, and so on. With search engine optimisation, a Google search will lead users directly to her site more frequently, meaning she has more control over how she is portrayed online.
26 April 2022
Emelie and I speak often about the fact that so much of the graphic design that we’re exposed to in our mainstream media is from the US and Europe. It seems like we see the same trends over and over again, and it gets pretty samey-samey. From where we are, graphic design from around the world is not very accessible. We know that people are creating amazing things out there, in all corners of the globe—wouldn't it be nice to see more of that for a change?
In an age of globalisation, we want to offer a broader perspective, interest, and appreciation of different cultures and voices. Our Instagram page, @ThatDesignerOverThere features graphic designers who are not from the US or Europe. We are introduced to their work, their workspaces, their challenges, what inspires them and what they are optimistic about.
Please do have a look and follow us. And we are always looking for designers to add their voices to this project.
Posted in: MandR news