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  • NOW is the only thing's that real

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    10 October 2014


    Happy Friday MLE!

    Sometimes on a Friday, if I have time, I'll waste it following random links on the internet for longer than I probably should. I have to admit, I still like checking in on the Photoshop Disasters site. Maybe this is because I just can't seem to get bored of how the media warps reality. I love to scrutinize news stories and how they are being spun, trying to catch out the actual motives driving them. I love to imagine myself in the meeting room getting briefed for an ad campaign, so I can see what the client is hoping to achieve. I love to analyse which techniques a film is using to pull at my emotions. Yes, this makes me a very annoying person. And I annoy myself because I often can't seem to just listen to CNN or enjoy a Hollywood film for what it is.

    Anyway, check out good old Nicki Minaj above (I really like her music btw). The first thing you may notice is how the Nicki brand has undergone a brand refresh so that the product has more muscles and more expensive clothes and so on... All standard procedure because the more attractive the product, the more it will sell, blah blah blah, boring. But what is unusual is to catch a massive brand's mistake in it's smoke and mirrors work. And it is a reminder that even Getty Images' photos are all glossed over (where this photo was found), particularly when they feature a precious big brand. I just can't get bored of this!  Why??

    Update: some people have asked what is wrong with the photo.  If you look at where her leg meets her body (weird) then compare it to where the leg meets the body of the woman behind her (normal) then you can see it.

    Suzan xx
    Posted in: random photography branding ads
    -Tags: photoshop
  • CATS with thumbs

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    14 August 2011


    Cravendale Cats With Thumbs Ad

    Hey the MLE,

    Haven't spoken in awhile, oh our busy lives. I know this is a little old, but still so funny, thought it was worth sending over to you.

    S xx
    Posted in: ads
    -Tags: