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  • Suzan, why did you get a neuroscience degree? WHY?

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    25 September 2020
    As someone who runs a design studio, it is not uncommon to hold a design degree. However, I do have a neuroscience degree as well, and when people find this out, they always ask, “why?”

    The answer is simple: I planned to be a psychiatrist. 

    So what happened? It was a really tough decision that weighed on me a lot, but finally I decided to apply to art school instead of med school. Then at least I'd never wonder "what if..." And if I really wasn't happy, I could always go back and apply to med school later.

    I never looked back. And I learned an approach to tough decisions: go for it and if it doesn’t work out, you can usually go back to where you were before. It was this thinking that helped make moving to NYC, Montreal, San Francisco and finally London, for work after graduation, a bit easier. 

    I often give this advice to students, who may answer: is it not a big waste of time and money? It seems that so many want to know exactly where they are going, and then simply get there in a nice, efficient straight line. I'm not sure this is always possible, or even desirable. It is however, understandable. Uni is so costly these days. A tuition freeze and some scholarships meant my student debt was manageable, so I was lucky—the cost was well worth it.

    If for whatever reason, your path leads in many directions, in this new world of disruption and convergence, it does not mean a big waste of time or money. A diverse background always feeds into what you do later on. In my case, my design studio MOTHandRUST works with a lot of science clients, which means my background is an advantage. I lead science-related projects that I am genuinely interested and passionate about. It makes it easier for me to convey scientific ideas and findings in compelling ways. I can quickly understand and grasp the needs and vision of my science clients. I understand a range of audiences both inside and out of the organisation. Finally, I see the similarities between the Art and Science, not just the differences.
    Posted in: science MandR news design art
    -Tags:
  • AI and Covid-19 studio banter

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    23 July 2020


    We've always been interested in artificial intelligence here at MOTHandRUST. We've posted about AI exhibitions we've been to. When the Center for Brains, Minds and Machines based at MIT asked us to partner with them for a rebrand, we were thrilled (a crop of an early presentation seen above).

    In the studio (via Skype), we've been chatting about AI on and off quite a bit throughout lockdown, as multiple AI-powered projects are being used to predict, explain and manage the different scenarios caused by the health crisis.

    According to Wired, a 2019 study covering 19 countries’ artificial intelligence health care markets estimated a 41.7 percent compound annual growth rate, from $1.3 billion in 2018 to $13 billion in 2025!

    Below are some key thoughts brought up in our casual conversations...

    An early fascinating example of AI's role in spotting an outbreak:
    In the New Year’s Eve of last year, the artificial intelligence platform BlueDot picked up an anomaly: a cluster of unusual pneumonia cases in Wuhan, China. BlueDot, based in Toronto, Canada, uses natural language processing and machine learning to track, locate, and report on infectious disease spread. It sends out its alerts to a variety of clients, including health care, government, business, and public health bodies. It had spotted what would come to be known as Covid-19, nine days before the World Health Organisation released its statement alerting people to the emergence of a novel coronavirus.

    AI has already had many roles in the global fight against the coronavirus, as well as in healthcare in general. For example, it's well known that developing a treatment is costly. Very costly. A huge part of this cost is eaten up by the money and time spent on unsuccessful trials. But with AI, scientists can use machine learning to model thousands of variables and how their compounded effect may influence the responses of human cells. Beyond diagnosis and treatment, AI has the potential to make getting appointments, paying insurance bills, and making other medical systems and procedures more efficient and cost effective. The list of potential roles AI can play goes on and on.

    Data, data, data:
    A big reason for AI not being able to do even more is that we simply did not have the data to deliver the solutions. There are so many issues around data that need to be addressed: our health care systems generally don't give up information easily to train AI systems, there are the privacy regulations, the error-filled health databases, and the data gathered being organised it in a way that's not useful for machines and so on.

    A fascinating fact: the amount of medical data in the world now is estimated to double every couple of months or so.

    As we sort out all the issues around data, AI lags a step behind us. Yet we still imagine that it possesses more foresight than we do... However, we believe that next time round, things will be better.

    Posted in: science
    -Tags: AI COVID-19