12 July 2019
Hi the MLE,
You know I'm known for liking identities that involve repetition, and here is yet another new example. You are correct, this logo is not for everyone. In particular, the circular logo does not work well very small (it would not be legible), or in certain areas with restricted real estate, such as the top of their brewery (fourth image above, where the circular signage would not be legible, hence the less interesting and more plain repeating pattern). But in application as a poster or on drink glasses, it works quite well indeed (second and third image above).
More info here.
25 May 2019
As you may know, Sears announced a new logo on May 1st. Are they still in business? Well yes, their Canadian stores closed a few years ago, but about 400 of their American ones will remain open following a narrow escape from bankruptcy. Of course it's a bit of a "no-brainer" that the new logo looks like the AirBNB logo (middle icon above). However, having just read the rationale behind the Sears logo, and it seems that this rationale has been copied from the Habitat logo (bottom icon above), yet not executed as well:
The new icon was created to represent both home and heart, this shape also conveys motion through an infinity loop, reminiscent of one getting their arms around both home and life.
Well, at least not many Americans are familiar with Habitat. I wonder if this new logo is a sign things to come for Sears...
4 May 2018Hi MLE,I’ve been thinking a lot about Lush Cosmetics lately… I’ve known this brand since forever, as there were always shops in the city where I grew up in Canada. However, I’ve never really shopped there, as I’ve never really bought things with fragrance. Well, now I am a big fan! There are so many things I didn’t know or appreciate about this brand until recently, and I thought I’d pass thing along to you, as you may not have known either.First, a little background. I had an epiphany (finally) last year: I buy things based on "price" and "brand" (order depends on the product). Now I buy things based on another variable: "ethics." And I've pushed "brand" out. Sometimes I put “ethics” ahead of “price,” and I think of this a bit like a donation to charity. Sometimes I put “price” first, but that’s okay. Often, however, I find I can shop ethically without it being any more expensive than what I was buying before.I have a good friend who works at Pepsi. I was discussing ethics with her one day, and she said something that may have lead to this epiphany. She said quite simply, “as long as consumers want to buy something, we will give it to them.” Our consumer dollar is very very powerful. I don’t think it’s an exaggeration to say that where we put it has a significant effect on the world in which we live.Hence I have been doing a lot of research into the ethics of the companies I buy from, especially regularly. In terms of cosmetics, my buying has totally changed. No more MAC, Nars and Chanel. I buy from companies like Lush:Every Lush product is made by hand.Lush volunteers to pay the Living Wage (higher than the minimum wage) to all its staff.Lush has doubled maternity and paternity leave and will pay for 20 hours a week of childcare for primary care-givers who have been with the company at least two years and return to full-time work.Lush was awarded the Fair Tax Mark. It reports on tax paid in each country, showing an effective rate of 30.5 per cent, compared with UK standard corporation tax of 20 per cent.Lush refuses to open stores in China because of animal testing regulations. (Though the soap bar above is created to bring to China).Lush does not buy from companies that carry out, fund, or commission any animal testing. They test their products on human volunteers before they are sold to the public.Lush products are 100% vegetarian, while 80% are vegan.Over 40% of Lush products are sold packaging-free. Says Lush, “For most cosmetics, you're paying more for the packaging than you are for the product. Something like seven parts packaging and three parts contents is the norm, and that's just for a branded package of shower gel. I'd like [the cosmetics industry] to stop being subdivision of the packaging industry.”Lush has phased out its use of sodium palm kernelate, which is often derived from trees in the natural habitat of orangutans and home to tropical forests with overall endangered biodiversity. Since 2008, all Lush soaps have been made with palm-free soap base, and they have since removed all traces of palm oil from the products.In 2007, Lush launched Charity Pot. One-hundred percent of the purchase price goes into a Charity Pot Fund, which is donated to environmental, humanitarian and animal rights charities. In the first five years, the company donated $2 million to charities through the programme.The annual £250,000 LUSH Prize is designed to reward individuals working in the field of cruelty-free scientific research, awareness-raising and lobbying to help bring an end to animal testing. Recipients could be scientists, campaigners, lobbyists, training specialists and young researchers.Lush admits a lot of the campaigning it does has nothing to do with its own business. Far from carefully choosing a few business-friendly good causes, Lush has backed a plethora of controversial causes from Guantanamo prisoners, to hunt saboteurs and the anti-fracking campaign. Such blatant politicisation is a tactic few other businesses in the UK seem willing to replicate.But it is working for Lush. Worldwide sales in 2016 were £723 million, an increase of 26% over the previous year. The company is projecting 25% growth for fiscal 2017. Maybe more companies will follow suit?
5 May 2017
Hello MLE,Some do not find it objectionable at all for a President to have business interests while he is in the White House. Others do.Regardless of where you stand, it is interesting to realise that this is actually the first time in history, that the president of the United States is a fully commercialised Superbrand, with family members who are best understood as spin-off brands.To Naomi Klein, this presents a very interesting opportunity for the first time in history. The opportunity to systematically erode the brand of a man who is banking on profiting from his presidency both before, after and during his time in office.SuzanPosted in: branding
21 April 2017Hi MLE,
We just launched a new site and brand for the Kavli NDI Institute!
The Kavli Foundation is dedicated to advancing science for the benefit of humanity, promoting public understanding of scientific research, and supporting scientists and their work.
Much like the Nobel Prize, the Kavli Prize is a prestigious prize awarded every year for advances in astrophysics, nanoscience and neuroscience, and is honoured by the US President at an Oval Office reception.
The Kavli Foundation is also actively involved in establishing research institutes at the best universities across the globe (e.g., MIT, Cambridge, Tokyo). Johns Hopkins University in Baltimore was one of the most recently awarded an institute, and the Kavli Neuroscience Discovery Institute was launched this year.
In the last 25 years there has been an incredible expansion of knowledge regarding the molecular components of the brain, the development of remarkable new technologies to measure, image and manipulate the brain, as well as dramatic enhancement in computational capacities that give us the ability to define the structure, function and malleability of discrete brain circuits. One daunting aspect of this extraordinary opportunity in brain research is the sheer volume, variety, and complexity of modern neuroscientific data.
Neuroscience still lacks effective tools for managing these massively large data sets. Kavli NDI researchers are filling this gap by finding new ways to organize, analyze, and extract meaning from neurodata. They plan to lead the transformation toward big data-driven neuroscience and in so doing accelerate the pace of discovery.
Answering the questions that are most important is no longer achievable by a single individual or lab, or even by a single department or center. Rather, novel insights will come from establishing deep, long-lasting, transdisciplinary collaborations that combine the efforts of scientists with diverse expertise to understand the emergent behaviors of systems as complex as the human brain.
The Kavli NDI mission is to advance neuroscience discovery by uniting neuroscience, engineering and computational data science to understand the structure and function of the brain.