Hey hey the MLE,
Back in the olden days, when we were students, we were taught to carefully craft our logos so that they worked on both small applications (eg. on a business card or a pen) as well as large applications (eg. on signage, truck livery, etc). In some cases, the logo would exist in two versions, one for smaller use and one for larger use, but usually logos just had one size version. On-screen use was not really an issue. This was probably because computers were not even invented back then. Haha.
Anyway, obviously things have changed a lot over the years. In our studio today, favicon design is almost always done with logo design as a base requirement. And more and more, our clients are asking for an alternate logo that can also work in short form online to brand such things as YouTube videos.
However, I don't seem to come across articles in the design press that discusses the design of secondary logo versions for use in smaller screens and applications. Well finally the other day, I did come across such an article. It's a good read, and the comments below are a good read too and (happily not as insulting as such online blog comments tend to be!):underconsideration.com article
I personally really like the IKEA logo adaptation. You can clearly see that the tiny little IKEA logo serifs get lost completely. Also, the IKEA round oval just does not work well on small screens.
From the site:
Core values of the brand:
- Accessible / Reliable / Global
- Creating a new form for the logo adjusted for screen demands. the new form suits to the brand identity but gives a sense of modern and simple.
- Improving the readability of the logo type and colors.
- Creating an App icon and web Favicon from the new formal.