Hello the MLE,
Ah yes, the ubiquitous Apple logo. It’s always ranking up there with the classic logos of all time, but is this is because it’s really such a great logo, or because everyone loves the Apple brand so much? I really enjoy speaking with clients years after we’ve created a logo for them, I’m always surprised to learn how much emotion is attached to it.
Yes, believe it or not, that is the original Apple logo at the top of the post. Designed in 1976, it is Isaac Newton sitting under an apple tree, of course.
It’s interesting that Steve Jobs went to the effort and expense of engaging an ad agency, just one year later to create a more businesslike logo. Evidently the brief was just, “don’t make it cute.”
A bite was taken from the apple so that it didn’t look like a cherry. The coloured stripes were a reminder that the Apple II had a colour monitor. This logo was used from 1977 to 1998. After that all Apple design was done in-house and the colours were removed so that the logo could appear very large and not be too obtrusive.