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  • MandR NEW WORK : kavli NDI identity

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    28 April 2017

    Hi MLE, 

    As a follow up to last week's post, Kavli has written a lovely description of their logo, which we designed in addition to their site, and thought I'd share: 

    "The Kavli NDI vision for understanding neuroscience and cognition emanates from fact the brain is comprised of individual cells patterned together to form neural network motifs. While each individuals brain architecture conserves some motifs, such as cortical columns, our brains are distinct in others, such as nuclei. Within these unique variances our brains reflect with exquiste complexity who we are as individuals. This notion is symbolically represented with our logo which is inspired by the Penrose tile. Penrose tiles are a set of simple shapes that can be organized to form infinitely non-repeating patterns into complex structures found both in design (e.g. architecture) and in nature (e.g. quasicrystals)."

    About Kavli NDI

    Have a great long weekend!

    Suzan 

    Posted in: MandR work logos
    -Tags: kavli Kavli NDI